This PSA, sponsored by the Upward Initiative, targets the broader American audience and encourages viewers to engage in environmental stewardship.
Writing a PSA showed me the difference between an advertisement and a PSA. I had to think about how I could engage all viewers while also targeting a specific sub-group: the beneficiaries of the Upward Initiative’s services. Adding different characters and using different settings ensured that the PSA would appeal to the widest scope possible.
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